Amber Dennett X Kenneth Cartel Alternative Look Book



“Music producer Kenneth Cartel got in touch with me to shoot this alternative look book campaign for his collaboration with street-wear brand Fresh Baked Goods South for the FBGS winter collection.

“The alternative life campaign lookbook encompasses the diversity seen in different walks of life by showing understanding that we as people no matter our religion, sexuality, or race can find refuge in positive concepts and help bring change to the world.”

The project features worldwide examples of style, so we thought it would be cool to choose locations that give a personal insight into my world and lifestyle. Photographer Toria Brightside at Vauhaus shot the campaign with me.

They sent three pieces from the collection for me to style, and we shot each look in a completely different setting. It is always fun scouting random locations, but this time it was nice to choose spaces that are a bit more personal to me.


The first set we shot in my bedroom. My wallpaper is pretty crazy, but it’s nice to share this space on my blog. As I moved back home from my flat a few months ago it is fairly cluttered with furniture, and my clothes and accessories seem to very much take over the room.

The DŌJŌ Tee Initially was my least favorite item but it actually turned out to be my favorite. The logo on the chest is really striking, and it’s nice to have a t-shirt with a logo print as opposed to a front placement. I wore this with my green pencil skirt, black bomber jacket and buffalo trainers and completed the look with a chunky silver chain. The t-shirt also had a polka dot turn back cuff which is a really interesting extra detail.


The next look, we shot in another room in my parents house. The Kaizoku zip hoody was really comfy; I’ve found myself wearing this to chill out in quite a lot since the shoot. It didn’t clash quite as badly with my green hair as I thought it might do! I styled this with a large check skirt and grey skater skirt for a more casual look.


The final look was shot in one of my favorite parts of Manchester, the Northern Quarter. It’s somewhere that I’m starting to visit a bit more often. There are some really lovely little cafes and loads of cocktail bars. I recently visited a cute restaurant called Home Sweet Home that had possibly the best sweet potato fries I’ve ever tasted! The day we initially went to shoot this look the heavens opened and it poured with rain all afternoon (not like Manchester at all) so we abandoned the shoot and took refuge in a nearby pub instead then returned to shoot the next day.



The Kaizoku tee I really loved. Again, it has a really striking front print and the added sleeve prints look really cool. I styled this with black light weight jog pants, my favorite white chunky heels and threw my Vinti Andrews mesh jacket over the top. I feel like my style is definitely becoming more street-wear inspired, and I really enjoyed styling these pieces.


It was really exciting to be a part of this campaign and I’m ever grateful to people that get in touch with me via my blog to collaborate with them. The shots are going to be released in a book later this year.”

Words: Amber Dennett