London Edge February 2015

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London Edge, February 2015 saw the best of the best come together in the alternative fashion trade event of the year. It was my first February show so I brought my fabulous friend Rachel Jones to join in the festivities as it coincided with her birthday. After the trauma of public transport being rubbish we were a little late for the bloggers meet up, but luckily though there was enough time for a quick chat and a glass of bubbly with the lovely Nickie of Devolution Magazine.

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It was great to get a Q&A with superblogger Kat Williams, the genius behind the alternative wedding blog,

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She has some exciting projects starting including a bi-monthly magazine! If you want some advice on boosting your blog, become part of her Blogcademy! It has some choice tips available here.

We visited some old favourites like Iron Fist and Extreme Largeness




They were on top form as usual and my mental shopping basket is bursting. I can’t wait for this stuff to drop in Spring! Collectif’s Spring/Summer collection is a joyous mixed bag. On the one hand they have chic, neat, nautical piece and on the other, feminine pastel gingham and florals – gorgeous!

My highlight by far was being at the Jawbreaker/Voodoo Vixen blogger’s lounge. Under the skilled hands of the lovely Leanne Furley I was transformed into a lady. All the while we talked fashion, kids, love and life. It was wonderful. I haven’t had my hair touched by a professional for years and forget making me feel like a princess – I felt like an empress! Thank you Leanne and thank you Jawbreaker for the chat, the makeover and the wine.

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As you can see, I was grinning inanely throughout the whole experience! If you ever happen to be a bit near Cardiff and need a makeover, grab a hold of Leanne. You will not be disappointed.

There were some new faces too at least to me, in the form of CherryLoco Jewellery. They left a lovely surprise in the gift bag. It looks like Luna from Sailor Moon only less kawaii and more chic. Anyway, they have some stunning pieces ranging from around £8 upwards. You should have a look if you’re a fan of stars, rabbits, cats and Perspex adorability.

Also new was vintage inspired make up brand Bésame Cosmetics.


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What sets it apart is that it uses the wonder of science to create exact replicas of legendary Hollywood icons’ lip shades. They have a full range of cosmetics inspired by history, so much so that each lipstick has it’s own year. All products are cruelty free and enriched with vitamins and green tea! Bella Bésame!

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For once we were able to attend the after party which was held at the stylish Gem Bar in Soho. There were two routemaster buses to whisk us away which made the journey even more exciting. Beats the hell out of the district line! Drinks were had, networking was…networked, all accompanied by some great motown, punk and new jack swing. Very nice! Definitely the best London Edge so far! So much that I’m gutted it’s over. Roll on September!

Words: Natasha Dujon

Photos: Courtesy of LondonEdge / Natasha Dujon